Meet our new cousin: Twitchy

I’m pretty sure you’ve met, but now that they’re part of the Townhall family, a formal re-introduction is in order.

It took four years of hard work by the boss emeritus to make Ed and me salable. It took her and her staff less than half that time to make Twitchy a hot property. Harrumph.

Launched in March 2012, Twitchy was the brainchild of conservative author and pundit Michelle Malkin, who until now served as owner and chief executive officer. The site is unique in the conservative media landscape for its native social aim, acting as a “Twitter curator” and timelining social media wars between pundits, politicians and celebrities…

Garthwaite says Malkin will relinquish the title of CEO, but will still be active in promoting the Twitchy brand. He said the nine Twitchy staff writers, disparately located around the country, will not be asked to relocate to the Townhall news offices in Arlington, Va. Garthwaite would not disclose terms of the deal.

With the acquisition, Salem Communications will now operate a consolidated block of three major properties in the conservative media landscape in diversified areas. Garthwaite predicts that folding in Twitchy will boost the cumulative traffic of the overall property up to 11 million uniques a month. The company’s properties have also had success on television in the last couple years with Townhall’s political editor Guy Benson and news editor Katie Pavlich becoming Fox News contributors.

I hear that Mary Katharine Whatsername is pretty successful too. Seriously, though, congratulations to MM and her team on the sale. I’m looking forward to working with all of them. And now, if you’ll excuse me, I need to send her an e-mail begging her to let me invest early in whatever site she has planned next.

In the spirit of self-promotion, here’s Whatsername last night in her regular spot on the most highly-rated cable news show in America trying to convince O’Reilly that a major paper in a state that just legalized marijuana might want to have someone working that beat.

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