Via Mark Hemingway, in case you were wondering how important Bain would be to his speech tonight, wonder no longer. Not only did nine new ads just materialize on his YouTube page, his campaign revealed a new website to package them all, “Romney’s ‘Sterling Business Career.'” The time has come to go positive about Mitt’s chief economic credential, especially since Obama’s Bain attacks have already gone a long way towards identifying him as a businessman in voters’ minds:

I wonder how Axelrod and company feel about having spent all that money to convince the public that Romney’s some sort of corporate parasite, only to find that the the word most commonly associated with him is … “honest.”

Meanwhile, from Reuters:

Mitt Romney has moved into a narrow lead over U.S. President Barack Obama in a small bounce for him from the Republican National Convention, a Reuters/Ipsos poll found on Thursday.

Romney entered the week four points behind Obama in the first installment of a Reuters/Ipsos rolling poll, with Obama leading 46 percent to 42 percent.

But the most recent daily rolling poll gave Romney a two-point lead of 44 percent to 42 percent among likely voters.

It’s an online poll and the convention’s not over yet so don’t put too much stock into it. Just take it as another good sign.

Two clips from the new Bain ad cavalcade, one dealing with Romney’s work in launching Staples and the other his effort to keep a steel plant afloat. If I had to bet which is the first to be turned into a TV ad, I’d bet on the latter for obvious reasons. If the clips aren’t enough to keep you busy until the convention opens tonight, may I recommend this handy preemptive fact check of a speech that hasn’t been delivered yet by WaPo’s Glenn Kessler? Apparently, counterspinning the GOP’s message can no longer wait until the message actually exists — at least, not if you’re part of America’s impartial media. Stay tuned, as Jazz will have more on that in the next post.