Bad news: Blogger scarred for life by ice-cream commercial

To cleanse the palate, via Metro, it’s strange advertising but is it bad advertising? If you’re a small company specializing in a product with endless mass-market competitors, you need to stretch your ad dollars as far as possible. Showing off the inventory probably won’t make an impression and sexing up the spot with attractive women arguably would make it more generic, not less. This, though? Instant impact. Watch the first three seconds and you’re hooked for the whole 60. And it’s weird enough that some viewers will be tempted to swing by the shop just to check out the vibe. It’s freaky deaky, but maybe freaky deaky smart too.

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Ace dug up the second clip here, and a good thing too. Frankly, I would have been too afraid to go googling for others.


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