New MoveOn ad: This is your brain on Hope

Truth in advertising via Ambinder. As with any good cult, there’s not a whiff of rational appeal to be found; the “argument” for joining, such as it is, is the feeling of warm fuzzies you’ll derive, appropriately symbolized by a harmless yet adorable baby chick whom we’ll call “Barry.” This one’s destined for MTV and Comedy Central, partly because of the C-list celebrity spokesmen at the end but mostly because the jokey herpes analogy communicates just enough sexual sophistication to impress the average 18-year-old as “hip.” The punchline? Strip away the MoveOn graphics and you could insert this as is into any episode of “Mad TV,” where it would be received without a second thought as a heavy-handed parody of the vacuity of Obamamania.