Video: The first rule of fight club is, you let ESPN film fight club

Via TGT11. This clip is to masculinity what that “Republican Space Rangers” vid was to satire, an example so over the top that you’re left believing there simply must be an extra layer of irony somewhere. Beating on each other to gratify the caveman within? I guess I can buy it. Beating on each other with lead-filled purses and brass rods wrapped in Martha Stewart’s magazine? Smoking-gun proof that it’s a ruse, a sly Sokal-esque hoax concocted by geeks to see just how absurd they could make their exercise in emasculation paranoia before the media caught on.

Except it’s not. It’s real.