Morons wonder: Is Kobe's new ad real?

Google around and you’ll find that that question is indeed being asked in earnest. My hunch? It is real, part of a new Nike series in which famous athletes in whom various companies have invested countless billions risk being maimed to move the product. Look for the next spot, in which Tiger Woods goes cliff diving, coming soon.

Here’s the word from the man himself in case the suspense is killing you.