An effective mood-setter, although the closing line is clumsy in trying to frame him as the “American” candidate. Obama has two basic strengths they need to neutralize, one the greeting-card appeal of Hope ‘n Change and the other his irresistible racial narrative. Enter the counternarrative, geared towards gravitas and an appeal to “harder” values in contrast with the Messiah’s inexperience and appeal to “softer” ones. The title says it all.

Exit question: Speaking of gravitas, whose dulcet tones are those rocking the voiceover? Answer here.