Think about it for a moment. MSNBC was a joint venture of NBC and Microsoft, now primarily owned by NBC itself. While the news division for NBC is what it always was, it’s propped up by profits from the whole of NBC Universal. Even if you ignore NBC or MSNBC entirely, you’re still keeping things going because you watch reruns of Friends.
CNN is owned by Warner Brothers Discovery, which means every Bugs Bunny cartoon can offset any shortfalls felt due to people being sick of CNN’s bias.
What’s more, they can afford to invest in growth strategies that simply don’t exist for most of us, which allows them to maintain a certain degree of control. Couple that with cozy, long-lasting relationships with public officials which give them exclusive leaks, favorable access, and admission to an important trial with national implications and they can afford to slough off journalistic integrity.
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