This entire Cracker Barrel exercise has been an absolute hoot to watch as it unfolds.
Well.
ERUPTS would be a better word.
But I have to be honest and add that I have the hugest smirk on, because I wrote about this whole thing - including the CEO, the restaurant redos, and rainbow painted rockers - over a year ago.
Wrote about her over a year ago.https://t.co/c8u2NYLkh0
— tree hugging s*ster 🎃 (@WelbornBeege) August 22, 2025
And if I do say so myself, I was pretty hilarious.
...Naturally, people who would prefer to have no helpings of celebrating sexual preference served alongside their bacon and eggs - pleasant, neutral eating environments being much more conducive to happy masticating - were aghast and said so. They also voted with their wallets.
On the opposing side, the LGBwhatever crowd said they would happily now visit queer-friendly Cracker Barrel in support of the company's rainbow flag waving.
I SIMPLY MUST INGEST A QUEER-FRIENDLY BISCUIT IN SUPPORT
As a friend of mine pointed out (and I noted in the piece), for all the rainbow-hued virtue signaling, 'teh gays' and the rest of the alphabet sex soup cult never did come through the door to purchase that solidarity biscuit, leaving the firm in a bit of a financial pinch, which only *checks notes* a continued destruction of the beloved brand could fix!
The board left CEO Julie Masino in place to continue her reign of errors.
Why do they always look like this?? The arrival of the woke Karen AWFUL has been a disastrous thing for the very survival of a vital Western Civilization. The feminization of everything and increasing two-tiered justice system in the name of "Social Justice" is horrifying. https://t.co/IpudKFQApv
— Richard T (@Arcturus5324) August 22, 2025
I don't know, but they certainly always seem to.
I knew something was seriously amiss when I happened to catch a snippet of Masino on set with Good Morning America's Michael Strahan. At first, I thought, 'Why on earth would she be there?' and then I saw Strahan's expression as Masino is breezily telling him everyone just adores the new and improved Cracker Barrels, and can't wait to get one themselves.
Look at this man's face.
It turns out Masino's GMA visit was damage control.
..."Bring back the old logo," one Instagram user wrote in the comments of a recent Cracker Barrel post.
Another person wrote, "I have NO IDEA why companies feel the need to change their logo when the one they have had for decades works so well… at least leave the barrel in the logo!!"
The company said in a press release this week that the new logo "is now rooted even more closely to the iconic barrel shape and word mark that started it all." It added that the overall redesign -- which includes its restaurant and store location remodels -- is "anchored in Cracker Barrel's signature gold and brown tones."
Holy moly. It was too little, too late.
The logo was gone. The interiors, piled with wood and all manner of crap from all sorts of places, are going.
As were the loyal Cracker Barrel addicts.
And the GMA appearance? Only made people even more pissed off.
She went on GMA because she knew that they would welcome and celebrate the changes she made. They thought their fawning and positive reinforcement would result in thinking “who cannot applaud these changes”.
— Byrl Bragg (@BraggByrl55427) August 21, 2025
CRACKER BARREL NEEDS TO FEEL LIKE THE CRACKER BARREL FOR TODAY AND TOMORROW
Whatever Masino is selling in her new age marketing jargon, Cracker Barrel loyalists ain't feeling it. And they sure ain't buying.
We were contracted to remodel 500 Cracker Barrels over the next 5 years and we just wrapped up our first one.
— Mason Home Builder (@bankertobuilder) August 21, 2025
What do you guys think of the fresh modern rebrand?! pic.twitter.com/GZs2fF0dsb
Beege ADDS: Lemme just clarify, this ABOVE is a parody account. Below is the actual new, sanitized Cracker Barrel interior...which would probably look pretty much like the parody on the outside.
The Cracker Barrel rebrand gets even worse than the new logo.
— Brick Suit (@Brick_Suit) August 20, 2025
Here's the new interior.
I don't care that the floor looks like bricks.
I hate this. https://t.co/4pXCSwe2FB pic.twitter.com/VmYCW3gKzx
They want Uncle Herschel back, the real guy who was next to an actual cracker barrel on the formerly iconic, all-American logo.
Cracker Barrel's classic logo included the "Old Timer" leaning on a barrel. Here's his back story:
— Christina Pushaw 🐊 🇺🇸 (@ChristinaPushaw) August 21, 2025
"Uncle Herschel was Cracker Barrel Old Country Store’s founder Dan Evins’ real uncle, the younger brother of Evins’ mother. He helped shape not only Cracker Barrel’s image but also… pic.twitter.com/eJIDO60cxh
..."Uncle Herschel was Cracker Barrel Old Country Store’s founder Dan Evins’ real uncle, the younger brother of Evins’ mother. He helped shape not only Cracker Barrel’s image but also its values. He was our own “goodwill ambassador” to the public. Uncle Herschel was a wealth of knowledge about what rural America’s old country stores were really like. He was a salesman for Martha White Flour Company for 32 years, traveling the rural South calling on many towns’ general stores. Like many Cracker Barrels today, the community general stores were more than just a place to purchase goods. They were a gathering place for folks to take a timeout from the chore-filled day to visit with a neighbor or two, exchange pleasantries or just talk about the weather.
Herschel spent many workdays traveling to these old country stores that were complete with cracker barrels, checker boards and rockers on the front porch. He was quite a storyteller himself and became a familiar and friendly face among the locals in many southern communities. After his retirement, Herschel brought the long-standing tradition of being a good neighbor to each and every Cracker Barrel store. He spent most of his working life bringing forth the important yet simple message of what makes a business successful – that people should be treated just as we would have them treat us. He was known throughout Cracker Barrel for his genuine sincerity."
We are fast running out of iconic, all-American faces on products, many of whom had real stories because they were modeled on real people, not some advertising agency and AWFL woke input.
“I’m putting together a team…”
— Christina Pushaw 🐊 🇺🇸 (@ChristinaPushaw) August 22, 2025
Credit:@DillowTalk2 pic.twitter.com/HkSC7DWoh0
More truly awful news for Masino and the remnants of Cracker Barrel came pouring in on top of the rapidly tanking stock value.
There's only one person who can save Cracker Barrel now https://t.co/Hgi0vdALB4
— Will Chamberlain (@willchamberlain) August 21, 2025
MAJOR BRANDING BLUNDER
The formerly pretty profitable chain that 'holds a special place in people's hearts' only needed a freshening up, plus a severe management and customer service overhaul, not a $700M social justice crash course.
What they got for all that money and smug self-assurance was a bipartisan walloping the likes of which I don't know we will ever see again.
Newsom's brat crew chimed in.
WHAT IS WRONG WITH CRACKER BARREL?? KEEP YOUR BEAUTIFUL LOGO!!! THE NEW ONE LOOKS LIKE CHEAP VELVEETA “CHEESE” FROM WALMART, THE PLACE FOR “GROCERIES” (AN OLD FASHIONED TERM)!!! "FIX IT” ASAP! WOKE IS DEAD!! THANK YOU FOR YOUR ATTENTION TO THIS MATTER. — GCN
— Governor Newsom Press Office (@GovPressOffice) August 21, 2025
David Hogg - yes, that Hogg - piped up.
And the space time continuum is confirmed https://t.co/tmOCS42f8I
— tree hugging s*ster 🎃 (@WelbornBeege) August 22, 2025
And Ken Martin's DNC took it to the finish line.
The Cracker Barrel rebrand did what Pepsi and Kendall Jenner couldn’t do— bring our nation together. pic.twitter.com/BykZGMA8oM
— Steve Guest (@SteveGuest) August 22, 2025
And the memes were in full swing.
— ⚡️Sequoia Sasquatch⚡️🏴☠️🇺🇲🃏 (@1111CHINGON) August 22, 2025
Stick a fork in Cracker Barrel - they're done.
The AWFLs have claimed another scalp.
Could someone check the remaining corporate offices for any more of these Whiz Wonder Wymmins, and move them out before we lose any more, please?
Thank you.
