New Trump Ad Does Exactly What It Should and Brutally

AP Photo/Tom E. Puskar

I thought I'd end the day with a look at the state of the campaign ads since I hadn't done that for a bit.

Not to mention, I'm getting all sorts of Harris texts. As it's irking me enormously, so I hope the Trump campaign is building on their small, quiet ad success.

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I saw a few more of them a couple of weeks ago. I wanted to share it with you all, but I just hadn't gotten around to it.

This one's a kicker.

There's a really good compilation of the little 15-20 second quiet ones here.

Now, here's a longer clip from an interview with ABC's Jonathan Karl, noticing something peculiar about a Dem propaganda piece (campaign ads I'm assuming),and quizzing Bernie Sanders. This should, for sure, make its way into Trump's advertising. 

For Karl to say something and ping Sanders like that, yowzahs. It's pretty hilarious. Whoever did this video - I wish we could see the whole reaction from Sanders.

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There was another ad the former president Xweeted yesterday hitting Biden for subsidizing the Iranians, who then underwrote Hamas's incursion into Israel and have kept them supplied with weapons. The 31 Americans we lost in Hamas slaughter are mentioned - you rarely, if ever, hear a word from Biden-HARRIS about the Americans dead or living in Hamas's filthy, savage hands. 

The ad is more in a traditional format - serious male narration, big, somber music, and heavy graphics.

I know you need those, but there are so many of them. I'm just not sure that formula has the impact it maybe used to. Dirges don't play well when people are already mad, frustrated, and struggling to make ends meet in their own lives.

What does resonate is humor and a deft, soft touch, particularly when the candidate himself is constantly being painted as a surly, unlikeable fellow. If you can point out an opponent's hypocrisy using those two things, great. If you could possibly do it in their own words and voice, even better.

WIN-WIN

The ad that the campaign released today, I think, hits all those notes just perfectly. 

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Perfection.

Everyone should pile on.

So far, the Trump campaign, between the new and improved chillaxed Trump himself and JD's unflappable "Let me tell you what really happened" mastery of the press...

...has been pitch-perfect.

There's no snarling.

And that's working out just fine.

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David Strom 10:30 AM | November 15, 2024
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