For crying out loud - it was just an ad. One of hundreds of thousands like it, before and since.
In 1980, our world was shattered by this Calvin Klein jeans commercial starring Brooke Shields.
— Dr. Jebra Faushay (@JebraFaushay) July 29, 2025
Just kidding, no one batted an eye or cried about eugenics like they are now. pic.twitter.com/Auzw6VkQnJ
The sort of thing nobody batted an eye at a generation or two ago, other than all of us adolescent guys, who...
...sorry. That almost took the tangent down the rabbit hole.
Where were we?
Oh, yeah. Jeans ads.
Last week, the fate of the free world hinged, apparently, on ads for jeans featuring actress Sydney Sweeney. David Strom wrote about the fracas a couple of times.
The initial meltdown on the left was the stuff that launched a thousand hilarious pull-tweets:
Meet Dr. Kristin, a psychologist who’s now trying to convince you that the American Eagle ad featuring Sydney Sweeney was intentionally crafted as eugenics-inspired Nazi propaganda.
— I Meme Therefore I Am 🇺🇸 (@ImMeme0) July 31, 2025
Oh, the irony — this liberal with a degree genuinely believes that the Jewish owners of the… pic.twitter.com/puqgqlFC5Y
The "outrage" didn't stop American Eagle stock from booming 18% last week - I suspect it may have helped push the stock up, honestly. American Eagle was, to Big Left, infuriatingly impenitent:
Teen retailer American Eagle Outfitters has a message to its critics, who took issue over its denim ad campaign with 27-year-old actor Sydney Sweeney that sparked a debate over race and Western beauty standards. The campaign, the retailer said, was always about the jeans.
In a statement posted on American Eagle’s Instagram account on Friday, the retailer said the ad campaign “is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
So if we learned one thing from the heyday of cancel culture, it's if they can't kill the message, they'll try to kill the messenger.
With that in mind, the same mainstream media that could't be bothered to dig into what "ten percent to the Big Guy" meant, what the contents of the Hunter laptop were, are suddenly on the case digging for the news that matters!
And finding out that Sydney Sweeney is politically impure!:
Sydney Sweeney has been registered as a Republican Party member in Florida since June 2024, according to publicly available voter registration records reviewed by Newsweek and multiple news outlets.
The disclosure comes as the Euphoria star faces intense scrutiny over her recent American Eagle advertisement, which has sparked accusations of racist messaging and drawn defense from White House Communications Director Steven Cheung.
Notice the breathless delivery? You can almost imagine the "writer" yelling the lede like the lookout in Titanic calling out "Iceberg Right Ahead!". You can't literally hear the writers and editors chanting "I think I can make this a scandal! I think I can make this a scandal!" in the background, but it's there, literally or figuratively. Or both.
The lefty Brit paper The Guardian practically hyperventilates at the big scoop they landed:
Sydney Sweeney registered as a Republican voter in Florida a few months before Donald Trump won a second US presidency, it has been revealed, as the public continues fixating on a new jeans ad campaign featuring the actor and a pun about her genes...It was also about two years after Sweeney, 27, faced criticism from some US media consumers after she was photographed at her mother’s birthday party where several of the guests were seen wearing hats that called to mind those which bear Trump’s “Make America Great Again” (Maga) slogan.
"Wearing hats" that "called to mind" MAGA caps?
That's some real Woodwarding and Bernsteining there.
I loved Sweeney's response:
The native of Spokane, Washington, subsequently issued a statement on social media pleading with the public to “stop making assumptions”.
“An innocent celebration … has turned into an absurd political statement, which was not the intention,” Sweeney’s statement added at the time.
Somehow, I think Sweeney will ride this one out. There isn't much a day at the range can't cure:
AMERICA! 🇺🇸✊🏼🎯😍
— DK🇺🇸🦅🇺🇸 (@1Nicdar) August 1, 2025
Gun control means being able to consistently hit the target, as Sydney Sweeney demonstrates in this short video. pic.twitter.com/SCmhfqK2E5
Good technique beats good genes. Jeans. Whatever.
