The Obama White House’s dudebros of Hopenchange decided this week that an NWA meme was a great way to sell the Iran deal. Pretty much everyone decided they were wrong, with Buzzfeed leading the charge, essentially declaring, “Leave the memes to us, guys.”

A White House official assured Buzzfeed, anonymously, that they are totes stoked about this stroke of genius:

We have been clear that we would be employing creative strategies, including digital outreach, to draw attention from as broad an audience as possible (particularly a younger audience) to the Iran deal. To the extent this Tweet reaches audiences that our more traditional Tweets have not, it will have accomplished the intended objective, especially if it spurs them to learn more about the deal.

A couple things to consider, here. One, the Obama White House has effectively killed the NWA meme for the rest of us, and I wasn’t quite done with it yet. At least the Iran deal got rid of something, amirite? Two, is the Buzzfeed and general condemnation of this memefying of nuclear politics some kind of tipping point for this kind of communication from official high-level outlets? I don’t object to a sense of humor or an awareness of pop culture among the politically aware. Both can be helpful, and also you know, part of being human. But as our pop culture and our politics have converged, there seems to be no limit to when the Obama administration thinks this is appropriate. The Iran deal, for Lord’s sake. If there’s anything the dudebros might learn from, it’s an admonishment from Buzzfeed itself on the subject of memes.

Meanwhile, Hillary failed in her attempt to harness the emotion surrounding the student loan issue and turn it into emojis.

How does your student loan debt make you feel?
Tell us in 3 emojis or less.

— Hillary Clinton (@HillaryClinton) August 12, 2015

Even ideological fellow travelers called this a misfire and demanded, wait for it, more seriousness for a serious issue. There may be hope for us yet, my fellow Millennials!

College debt has been one of Clinton’s signature issues for a long time – even dating back to her 2008 presidential campaign – and the tweet was likely meant to incite a earnest conversation with millennials that are struggling to pay back their loans.

While some users played along and tweeted back with three emoji, many of the messages ended up poking fun at the candidate for using cartoon images to talk about a serious issue.

The media, both old and new, refusing to blow sunshine up the skirts of the social media gurus at Clinton and Obama HQs is a relatively new and refreshing development. Now, to find some young, fresh faces who can really connect with the young people now that these two camps are officially failing at the Internet.

Hmm:

What about?

No, wait, I’ve got it!