We've actually known this was coming for a week now. Last Thursday Bloomberg reported that both Coca-Cola and Pepsi were planning to comply with President Trump's executive orders on DEI.

Coca-Cola Co. and PepsiCo Inc., both government contractors, are preparing to comply with President Donald Trump’s executive order banning diversity, equity and inclusion programs, according to people familiar with the matter.

Coca-Cola, which provides beverages on military bases and in other government facilities, will adhere to the administration’s directive, according to a person familiar with the matter who wasn’t authorized to speak publicly. The company is likely to disclose any changes in forthcoming filings with the Securities and Exchange Commission, the person said.

Today, Robby Starbuck revealed the contents of a memo sent to employees by email. Here's his bullet point summary of what is changing:

• @PepsiCo will no longer have a DEI Officer.
• PepsiCo will no longer have a DEI team.
• PepsiCo will END DEI representation goals.
• PepsiCo will no longer participate in the woke @HRC CEI social credit system survey. Woke trans agenda activists at the HRC are losing influence and power by the day.
• They will END ALL DEI trainings.
• ALL PepsiCo sponsorships must align with their business going forward.
• Instead of supplier diversity, PepsiCo is now focused on growing their small business supplier base.
• There will now be centralized management of ALL employee groups to ensure that their activities align with the core business.
• Going forward their strategy will be about GROWTH and how they drive growth to the business.

He adds that Pepsi owns a number of major brands that go beyond soft drinks.

Keep in mind, this doesn’t just affect Pepsi. PepsiCo owns the following brands: Gatorade, Quaker Oatmeal/Cereal, Chewy Bars, Starbuck’s coffees in glass that’s sold at grocery stores, AMP Energy, Rockstar Energy, MUG Root Beer, Mountain Dew, SoBe, Cap’n Crunch Cereal, King Vitamin Cereal,  Sabra Hummus, Aunt Jemima, Tropicana, Rice-a-Roni, Cheetos, Doritos, Lays, Ruffles, Tostitos, Chesters, Cracker Jack, Frito-Lay, FunYuns, Grandma’s Cookies, Miss Vickies, Rold Gold, Stacy’s Pita, Sun Chips, Mist Twist, Crush, Lipton Teas, Aquafina, Propel Zero and more.

PepsiCo has 318,000+ employees and a market cap of more than $200 BILLION dollars. Those employees will now have a neutral workplace without feeling that divisive issues are being injected and this corporate neutrality will also extend to their many suppliers who will no longer feel pressure to endorse these policies.

Here's his post on X which includes images of the actual memo plus a graphic showing some of their brands. Starbuck usually makes a video describing the details of these DEI walkbacks but in this case he says he won't be doing that because he's sick.

MASSIVE news: I contacted PepsiCo to let them know that I planned on doing a story about their woke policies. When I contacted them, they were ready to make some BIG changes. I can now exclusively tell you what’s changing:

• @PepsiCo will no longer have a DEI Officer.

•… pic.twitter.com/RnjhVuPnVR

— Robby Starbuck (@robbystarbuck) February 20, 2025

Coca-Cola hasn't made a public announcement yet possibly because it was already being targeted by the left over false claims that it turned over a group of employees to ICE for deportation. A coke and ice do go together but in this case those claims, which circulated on social media a week ago, were false.

An Instagram post showed a man saying that the beverage company called its employees who were illegally in the U.S. into a room for a meeting and then they were "all cornered by ICE."...

Other videos in Spanish also claimed that the company’s directors had apologized to its employees affected by the supposed deportations. 

However, we found no reports in the news database, Nexis, on The Coca-Cola Co.'s social media, nor statements of apology on the company’s official website...

We also did not find any reports of U.S. Immigration and Customs Enforcement raids at Coca-Cola factories in recent history.

This was all BS but it just happened to coincide with an attempt by activists to target Coke (and other companies) who have announced plans to step back from DEI:

A growing backlash against national retailers that have started eliminating or rolling back Diversity, Equity and Inclusion programs now includes Latino leaders calling for a boycott of those big stores.

The movement, known as the Latino Freeze, includes activists like civil rights leader Dolores Huerta heading the charge.

"If you don't respect our community, then you shouldn't have our dollars," Huerta said.

You can see the full list of the companies being boycotted here. Will this effort work? I sort of doubt it. Amazon, Target, Walmart, Coke, Pepsi, Home Depot, Ace Hardware, Ford, Toyota and McDonalds are all on the list. Targeting just one of these companies would be a big goal. Targeting all of them at once seems unlikely to make much of an impact. 

That's especially true because, as the last election showed us, the Hispanic community is not monolithic. Trump won a majority of Hispanic men. I don't think it's likely that a big majority of those same voters are going to go all in for DEI. But I guess we'll see. In the meantime, if you feel inclined to undermine the pro-DEI boycott, order a Pepsi or a Coke. Better yet, pick them up at Target or WalMart.