Biden White House: Message discipline, no news conference

In a sharp contrast with the previous administration, the White House is exerting extreme message discipline, empowering staff to speak but doing so with caution. Recalling both Biden’s largely leak-free campaign and the buttoned-up Obama administration, the new White House team has carefully managed the president’s appearances, trying to lower the temperature from Donald Trump’s Washington and to save a big media moment to mark what could soon be a signature accomplishment: passage of the COVID-19 bill.

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The message control may serve the president’s purposes but it denies the media opportunities to directly press Biden on major policy issues and to engage in the kind of back-and-forth that can draw out information and thoughts that go beyond the administration’s curated talking points.

“The president has lost some opportunity, I think, to speak to the country from the bully pulpit. The volume has been turned so low in the Biden White House that they need to worry about whether anyone is listening,” said Frank Sesno, former head of George Washington University’s school of media. “But he’s not great in these news conferences. He rambles. His strongest communication is not extemporaneous.”

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