“The ‘Great Reset’ is about enacting a drastic reduction in living standards for the plebs, which will force them to put bugs, weeds, and sewage on the menu while the Davos elites continue to feast on the finest cuisine,” conspiracist Paul Joseph Watson wrote in InfoWars in December. (Watson did not respond to a request for comment for this story.)

We do not know exactly how many people buy into the Great Reset, according to conspiracy researcher and University of Miami professor Joseph Uscinski, much less how many believers buy this latest spin on the theory. But for weeks now, waves of new stories have popped up on far-right sites arguing that the elites are coming for your beef, with a bag of bugs in hand.

A fresh round of chatter about this imminent threat to the world’s dinner plates started up in conspiratorial social media circles in the closing days of January. Believers have started creating Let Them Eat Bug memes. There are even shirts and posters available on mainstream online retail platforms decorated with phrases like “Own Nothing. Eat Bugs. Live in Pod. Be Happy,” right next to a classic dystopian conspiratorial illuminati eye.