FRANK LUNTZ: They simply don’t believe they’re getting the truth, which is what they want, and they cannot distinguish between what former President Trump says and what others say. That in reality they’re getting their news to affirm themselves rather than inform themselves and that’s a problem. It’s the responsibility of the news media to tell the truth, to provide the facts, and if you’re going to give opinion, make it clear that that’s exactly what it is. The problem with the Trump people is they think that it is all opinion. They think it’s opinion from the left and they can’t find any place to go that’s going to validate them and what they believe. HOWARD KURTZ, FOX NEWS: But isn’t also true that people on the liberal side of the spectrum try to seek out news that validates their opinions? FRANK LUNTZ: Here is the problem, we did a survey within the last ten days, 95% of MSNBC voters voted for Joe Biden, 96% of CNN voters voted for Joe Biden, and 93% of FOX News viewers voted for Donald Trump. So these cable news programs are preaching to the choir and that’s a tremendous challenge because it means that you only go to your network that is supporting you. It’s tribal news at its worst.