Newsmax peaked at an average 398,000 views during the week of November 16 to 22, according to data from Nielsen Media Research. During the 7 p.m. to 8 p.m. slot that week, the channel saw about 970,000 views, and about 495,000 from the primetime slot of 8 p.m. to 11 p.m. The numbers then declined steadily, falling to an average of 191,000 the period of December 28 to January 1. That’s a drop of 52 percent.
Meanwhile, Fox News averaged more than 1.2 million viewers during the same period of time. In the primetime slot, Fox News saw nearly 1.9 million average viewers. The channel also broke records in 2020, and was the most-watched basic cable network for a fifth consecutive year. Additionally, two dozen Fox News programs had their highest-rated averages in the network’s history when looking at total viewers and/or the key demographic of 25 to 54-year-old viewers.