That may be ending. MSNBC and other outlets that thrived on resistance to Mr. Trump may see their audiences fade, said Ken Lerer, a veteran investor and adviser to old media and new, who also predicted that The New York Times would “cool off” as you, dear reader, find other things to do.
And the people who continue to pay attention to the news will stay online.
“The pandemic has advanced digital by four or five years and it will not go back to what it was,” Mr. Lerer said.
In corporate media, that means what Cesar Conde, the new chairman of the NBCUniversal News Group, has been calling an “omnichannel” strategy, as brands like MSNBC no longer see themselves primarily as television. For new outlets, it’s an opportunity to press their advantage of being native to this new world.