In the past six weeks, Trump has made personal appeals for her father at 17 campaign stops, engaging in intimate question-and-answer sessions where she tells stories about the president. She’s made stops at local businesses to pose with children in Halloween costumes. She’s bought cider and doughnuts. She’s rolled out bread for baking.

It’s the traditional politicking that is hard to imagine coming from any other Trump family member, let alone President Donald Trump himself. Her brothers, Donald Trump Jr. and Eric Trump, and her sister-in-law, Lara Trump, are mostly sent out to throw red meat to Trump’s conservative base. So Ivanka Trump has become the de facto head of the eleventh-hour campaign to appeal to swing voters, specifically the white college educated women who helped propel the president’s come-from-behind victory in 2016…

“The reality is that women voters are looking at the substance of what’s happened,” said Debbie Walsh, director of the Center for American Women and Politics at Rutgers University. “It’s kind of late, three weeks out, to try suddenly to be having a different tone and tenor. I don’t think she alone can make up for what these women have been seeing the last four years.”