President Trump is pouring hundreds of thousands of dollars into Facebook ads on the Supreme Court and conservative judges in the final stretch of his campaign, while Joe Biden is spending over a million on voter mobilization, according to an analysis by Axios using data from Bully Pulpit Interactive…

Why it matters: The Trump campaign’s revolving door of targeted messaging shows the evolving dynamics of the race, and the campaign’s failure to hone in on one clear message.

Instead, it’s trying to juice turnout before Nov. 3 by throwing money at a series of issues that might rally Trump’s base.

The strategy is echoed in state-level spending. Several campaign officials have told Axios they don’t have a clear sense of what strategy will secure 270 electoral votes.