The disparity isn’t just limited to the Monday Night Football game or to Arizona, a once reliably Republican state that’s now a hotly contested battleground. It’s playing out across the dial on TV sets nationwide in the broader presidential campaign. Biden is saturating the airwaves and outgunning his opponent by a margin of about $178 million in ad buys from June 1 through Election Day, according to data from the media-tracking firm Advertising Analytics.
Beyond the messages that both sides relay in their commercials, the ad buys themselves tell the story of the state of the presidential race — particularly the way that the Biden campaign deployed freighter-loads of cash to gain an advantage over Trump in national and many battleground polls.
“What Biden’s campaign is doing is pretty unique,” said John Link, vice president of Advertising Analytics, which provided the data for this story.
“They have been able to run a fully funded campaign in a broad array of swing states, while also expanding to national buys allowing them to expand their reach without sacrificing attention to key states and potentially saving money,” Link said.