But not only is the 163-year-old magazine far from extinction, it is experiencing a rapid and unexpected growth in subscriptions. Since introducing a paywall a year ago, The Atlantic has added 325,000 paid subscribers. More than 20,000 of those new subscribers signed up just over the past weekend after The Atlantic published Editor-in-Chief Jeffrey Goldberg’s now viral article, “Trump: Americans Who Died in War Are ‘Losers’ and ‘Suckers.'”

The goal was to add approximately 110,000 in the first two years of the paywall, according Atlantic Media President Michael Finnegan, so that subscriber growth is nearly three times what the company expected. When accounting for legacy print subscribers, The Atlantic is now more than halfway to its goal of 1 million subscribers by December 2022. (The Atlantic shared that goal in May when it laid off 17% of its employees, which amounted to 68 staffers.)