Qanon was just another unremarkable part of the “anon” genre until November 2017, when two moderators of the 4chan board where Q posted predictions, who went by the usernames Pamphlet Anon and BaruchtheScribe, reached out to Tracy Diaz, according to Diaz’s blogs and YouTube videos. BaruchtheScribe, in reality a self-identified web programmer from South Africa named Paul Furber, confirmed that account to NBC News.

“A bunch of us decided that the message needed to go wider so we contacted Youtubers who had been commenting on the Q drops,” Furber said in an email.

Diaz, a small-time YouTube star who once hosted a talk show on the fringe right-wing network Liberty Movement Radio, had found moderate popularity with a couple of thousand views for her YouTube videos analyzing WikiLeaks releases and discussing the “pizzagate” conspiracy, a baseless theory that alleged a child sex ring was being run out of a Washington pizza shop.

As Diaz tells it in a blog post detailing her role in the early days of Qanon, she banded together with the two moderators. Their goal, according to Diaz, was to build a following for Qanon — which would mean bigger followings for them as well.