Context and factual data are often considered too cumbersome for the audience. There may be some truth to that (our education system really should improve the critical thinking skills of Americans) – but another hard truth is that it is the job of journalists to teach and inform, which means they might need to figure out a better way to do that. They could contemplate more creative methods for captivating an audience. Just about anything would improve the current process, which can be pretty rudimentary (think basing today’s content on whatever rated well yesterday, or look to see what’s trending online today).

Occasionally, the producers will choose to do a topic or story without regard for how they think it will rate, but that is the exception, not the rule. Due to the simple structure of the industry – the desire to charge more money for commercials, as well as the ratings bonuses that top-tier decision-makers earn – they always relapse into their old profitable programming habits…

Again, personally, I don’t think the people need to change. I think the job itself needs to change. There is a better way to do this. I’m not so cynical to think that we are absolutely doomed (though we are on that path). I know we can find a cure. If we can figure how to send a man to the moon, if Alex Trebek can defy the odds with stage 4 pancreatic cancer, and if Harry Reid can actually overcome pancreatic cancer (he’s now cancer free), then we can fix this, too.