By the numbers: Among the 100 most viral stories about DNC topics this past week, there were 7.56 million social media interactions (likes, comments, shares) on stories about Michelle Obama’s speech.

That’s 5x more than the estimated total for the next closest person — her husband.

Joe Biden, the presidential nominee and the main focus of the convention, came in third.

Between the lines: Many of the best-performing articles around Michelle Obama called for readers to watch or read the full speech, framed neutrally.