By the numbers: Among the 100 most viral stories about DNC topics this past week, there were 7.56 million social media interactions (likes, comments, shares) on stories about Michelle Obama’s speech.
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That’s 5x more than the estimated total for the next closest person — her husband.
Joe Biden, the presidential nominee and the main focus of the convention, came in third.
Between the lines: Many of the best-performing articles around Michelle Obama called for readers to watch or read the full speech, framed neutrally.
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