When much of your money is inherited, as opposed to merited, you can’t relate to most Mexicans, and Mexican Americans, who work for a living. That may have been where Unanue first began to lose touch with his customers. You know, the folks who put food on his table.

I wonder what white people think of all this. They probably see a boycott of Goya products as just the latest example of our “cancel culture.” It’s not. For Latinos, not all of whom support the Goycott, this messy food fight is about a lot more.

The Goycott, and the controversy over it, is about at least five things: the split between different types of Hispanics/Latinos; the idea that, when you go to the White House, you dance with who brought you; the fact that Trump does, despite his demagoguery, enjoy substantial Latino support and could get as much as 33 percent of the Latino vote in November; the fact that Hispanics/Latinos are famously eager to pull one another down; and the fact that Mexicans, and Mexican Americans, in particular, expect to be betrayed by one of their own.

What I want to know is why so many white folks on social media are so upset about the threat of a Goya boycott. This isn’t their fight.