The opening ad in the “Find Something New” campaign beginning Tuesday features ordinary people sharing their stories. A companion website provides links to training and other resources.

The Trump administration has long emphasized skills-based job and vocational training as an alternative to two- or four-year college degree programs, arguing that college isn’t for everyone and that many jobs don’t require a degree…

“There has never been a more critical time for Americans of all ages and backgrounds to be aware of the multiple pathways to career success and gain the vocational training and skills they need to fill jobs in a changing economy,” said Ivanka Trump, who graduated from the University of Pennsylvania’s Wharton School.

The nonprofit Ad Council on Tuesday was announcing “Find Something New,” which it created in collaboration with IBM, Apple and members of the Business Roundtable, along with the White House and the workforce policy advisory board.