Joe Biden’s campaign is debuting its first general election television ad in Texas on Tuesday, dipping its toes in a state long considered a Republican stronghold and one that’s seen an uptick in Covid-19 cases in recent weeks.

The minute-long coronavirus-focused spot, titled “Tough,” is part of a new mid-six figure broadcast and digital advertisement buy, a Biden campaign official said, with state customized ads slated to run in Arizona, Florida, North Carolina, as well as Texas — all states that have seen recent rises in coronavirus cases. The spot makes no mention of President Donald Trump by name, but Biden advisers intend for the ads to draw a stark contrast with the President’s handling of and messaging around the coronavirus pandemic.

“I’m thinking of all of you today across Texas. I know the rise in case numbers is causing fear and apprehension. People are frightened. They’re especially worried about their parents, their grandparents, loved ones who are most at risk,” Biden says in the spot that will air in the Lone Star State.