Take Nike. You might think the sneaker company would be upset about having its stores ransacked. But think again. You’re stealing Nikes? That just proves that Nike is the footwear brand of the revolution. That cool, edgy looter you see with his liberated Nikes is a walking advertisement, better than any money can buy. Others who admire the authenticity and passion and living purity of the looter — white suburban teens, for example, or progressive Ivy League lawyers — will now go out and buy Nikes so they can be part of the revolution, too.
Anyway, it’s not like the revolution is going to expropriate the sneaker factories — those have already been profitably relocated to countries under communist rule. Woke capitalism and the communism that employs the most brutal policing imaginable against the likes of Uighurs and Tibetans make perfect allies. Of course, corporate America wants you to know it totally rejects imperialism and racism. Just not the Chinese variety — or any other non-Western kind. As the Financial Times reports, amid this week’s riots, ‘Some companies devoted their advertising resources to responding to the crisis, with Nike — whose usual slogan is “Just Do It” — distributing a video telling Americans: “For once, Don’t Do It. Don’t pretend there’s not a problem in America.”’ Yes, Nike, there is a problem in America. Thank God we have corporations to watch out for our consciences.