“I think there’s a way for the Trumps to show that we’re all in this together, and while I think Ivanka is trying to do that, it hasn’t been successful because of the mixed messages coming from the Oval Office,” said Kate Andersen Brower, who has written three books about the White House, including one focused on first ladies and another on first families.

Ivanka was an early adopter of the social distancing measures after she was exposed to the virus during a meeting with an infected Australian official in March. She soon began flaunting her social distancing measures.

While working from her multi-million dollar home in a ritzy enclave of Washington, Ivanka launched the #TogetherApart campaign “to consistently encourage social distancing while maintaining a sense of togetherness online,” according to a White House official. “The hashtag can be used to share all types of content — like educational, musical, fitness or family activity ideas — to entertain our children and each other during social distancing.”