Democrats lost the 2016 election with about 66 percent of the Latino vote. Today 65 percent of registered Latino voters who are Democrats have a positive view of the party’s presidential candidates. Based on exit polling from the past three election cycles, I estimate that Democrats need about 70 percent of this vote to take back the White House.

Having worked at the Congressional Hispanic Caucus during the Obama administration, I am firmly aware of the power of the Latino vote, and so I have been watching these numbers with alarm. When Democrats reach out to Latino voters, they are too focused on immigration, and say too little about other issues these voters prioritize. If they want to win over enough Latino votes to retake the White House, Democrats must continue to fight for the immigrant community, but they must also offer a positive, aspirational narrative that embraces Latinos as a vibrant part of America.