He has the ability to thoroughly dominate media coverage with one 280-character tweet.
No matter what reporters want to report on, from impeachment to the Emoluments Clause, Trump can change the subject to what he wants to talk about.
He ups the ante with each tweet, making grandiose and often ridiculous statements.
The whole controversy over the supposed targeting of Iranian cultural sites is a case in point.
Nobody seriously thinks that the American people (or the military) would allow the president to target historically or religiously significant sites to punish the Iranians.
And yet the president mentions it, and the media goes nuts.