The operation was in full force Thursday when the president’s daughter-in-law, Lara Trump, senior campaign adviser Mercedes Schlapp and press secretary Kayleigh McEnany began a two-day “Women for Trump” bus tour through Iowa aimed at engaging women with training sessions, round tables and panel discussions. The tour comes less than three weeks before Democrats will begin to cast their first nominating ballots in the state’s kickoff caucuses.

Meanwhile, in must—win Florida, Vice President Mike Pence headlined a “Latinos for Trump” event in Kissimmee at Nación de Fe, an evangelical church with a mostly Latino congregation as part of his own bus tour.

“We’re going to get four more years and Latinos for Trump are going to lead the way,” he told the about 400 people in attendance, emphasizing the country’s low Hispanic unemployment rate and the administration’s anti-abortion stance.