If it feels like everything has become politicized in these hyper-partisan times, there’s more where that came from: Researchers have found that people perceive certain fonts and font styles as more liberal and others as more conservative.

Serif fonts, or the ones with the little flourishes at the end of letters, are seen as more conservative, while sans serif fonts, the ones without the flourishes are seen as more liberal, according to a study published in the journal Communication Studies last month.

For example, study participants saw Times New Roman as more conservative than Gill Sans. Blackletter, which looks like it belongs on a newspaper masthead, was seen as the most conservative font, while Sunrise, a cartoonish-looking script, was seen as the most liberal.