As plant-based protein makes it way on to more and more store shelves and restaurant menus, one Republican senator says she wants to end “deceptive” labeling, which she worries could be fooling consumers.
Sen. Deb Fischer (R-NE) — who is also a cattle rancher — recently introduced the Real MEAT Act. The bill would put new labeling requirements on fake meat products.
“I think we’re seeing a number of fake food fads that are going on and we want to make sure that consumers know what they’re buying,” said Fischer. “When you look at a lot of the plant-based meals that are being put out there, they’re trying to piggyback on really, really good nutritious, safe beef.”