I have some sympathy for the fact that Hunter’s face is now associated with a viral ad the entire internet is dunking on. But it’s also somewhat ironic that a man with five seconds of air time has set out to prove he isn’t a “symbol of the patriarchy” by making the Peloton advert controversy entirely about him and bizarrely casting himself as a victim.

Hunter could have spent five minutes thinking critically about why the ad was being called “sexist”. Instead he whined that “viewers can mistake an actor as that person after they’ve seen them on television instead of a person given a script with no opinion on what they are being told to portray.” Dude, I think people realize you were playing a fictional character and that you didn’t write the script.

He also sadly asked: “If recognized on the street, what will people’s first opinions be of me?” Hunter, mate, let me reassure you that by next week this ad, and your face, will be very old news.