Hundreds of thousands of Americans have been tuning in to ongoing coverage of the impeachment proceedings against President Donald Trump over the last several weeks, lapping up new developments and as much crosstalk as the three cable news giants appear willing to serve.

But at least one non-news channel managed to best the most-trusted name in news last week as the holidays approached.

Last week, the Hallmark Channel placed third in overall cable news viewership, according to figures released by Nielsen, the measurement firm that gauges television viewership. The channel was behind Fox News and MSNBC in overall viewership between December 16 and December 22, Nielsen data showed.