‘Round midnight on Christmas eve, Rolling Stone posted a short interview with Chuck Todd, host of “the longest running show on television,” NBC’s Meet the Press.

Its contents were explosive, embarrassing, enraging, and just plain weird.

Three years after Kellyanne Conway introduced the doctrine of “alternative facts” on his own program, a light went on for Chuck Todd. Republican strategy, he now realized, was to make stuff up, spread it on social media, repeat it in your answers to journalists — even when you know it’s a lie with tiny crumbs of truth mixed in — and then convert whatever controversy arises into go-get-em points with the base, while pocketing for the party a juicy dividend: additional mistrust of the news media to help insulate President Trump among loyalists when his increasingly brazen actions are reported as news.