Noem launched her new anti-meth campaign on Monday to bring awareness to the meth epidemic in South Dakota that will include a new TV ad, billboards, posters and website. The campaign’s motto features the phrase, “Meth. We’re on it,” over an outline of South Dakota, and the ad and posters feature people of differing in ages and races saying, “I’m on meth.”

South Dakota’s meth crisis is “growing at an alarming rate” and impacts every community in the state, Noem said in the campaign’s public service announcement.

“This is our problem and together, we need to get on it,” Noem said.