President Trump’s campaign has poured millions of ad dollars into issues that resonate with his base. Immigration was the driver. Now, it’s impeachment.
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Why it matters: This is a stark reflection of Trump’s fight-like-hell gambit.
The big picture: It’s not just Trump — this is a party-wide effort to cash in.
The House and Senate Republican committees are also putting the majority of their digital ad dollars behind impeachment.
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