Procter & Gamble brand Always is removing the Venus symbol, commonly used to designate “female,” from the packaging around its sanitary pads in an effort to be more inclusive.

“For over 35 years Always has championed girls and women, and we will continue to do so,” the company told USA TODAY Wednesday. “We’re also committed to diversity and inclusion and are on a continual journey to understand the needs of all of our consumers.”

The statement continued, “We routinely assess our products, packaging, and designs, taking into account a variety of inputs including in depth consumer research, to ensure we are meeting the needs of everyone who uses our products. The change to our pad wrapper design is consistent with that practice.”