Apple’s recent actions in China are a continuation of the company’s years-long practice of appeasing Beijing. To do business in China, the company adopts to local dictates, distasteful as they may be to its CEO Tim Cook, an outspoken gay rights advocate and privacy crusader. It’s an ironic inversion of a longstanding argument in the West that by bringing China into the world trade system, the country would adopt western values. Instead, China is asking tech companies to adopt its values — and Apple is willing to pay that price.
In early 2018 as development on Apple’s slate of exclusive Apple TV+ programming was underway, the company’s leadership gave guidance to the creators of some of those shows to avoid portraying China in a poor light, BuzzFeed News has learned. Sources in position to know said the instruction was communicated by Eddy Cue, Apple’s SVP of internet software and services, and Morgan Wandell, its head of international content development. It was part of Apple’s ongoing efforts to remain in China’s good graces after a 2016 incident in which Beijing shut down Apple’s iBooks Store and iTunes Movies six months after they debuted in the country.