Apple is not perfect, of course, but the way it has designed the card to address privacy concerns — even if it’s taking advantage of a business opportunity — is something I would like to see more of from all tech companies. And it’s the kind of offering that I would like to see consumers demand more of.

We should have social networks that do not rely solely on advertising. We should have communications platforms that really care about healthy conversations. We should have video services that focus intently on keeping users safe. We should have platforms that are not havens for haters and killers.

Instead, what we have today, as I have written before, are giant digital cities that were built without adequate police, fire, medical or safety personnel, decent street signs or any kind of rules that would make them work smoothly.