Critics may find the timing of the outreach outrageous. But the campaign hopes that if it can shave off just a few points off Democrats’ overwhelming support among blacks, it can boost voter turnout in eight or so key states such as Michigan, Wisconsin and Pennsylvania — each of which Trump won by less than one percentage point.
The campaign’s pitch to African Americans is simple: Ignore the president’s words and instead focus on his policies, like the state of the economy and the low unemployment rate, the passage of criminal justice reform or the creation of Opportunity Zones, which are meant to bolster investment in underserved or poorer cities.
When Trump took office in January 2017, the unemployment rate among blacks was 7.7 percent. Friday’s jobs report pegged it at 6 percent for July.