“With the Trump straws, the campaign tapped into widespread disdain for paper straws that simply don’t work,” he said. “People don’t like being told they can’t do simple things, and so the Trump straws were born.”

From straws to wind turbines to socially conservative issues, Trump is deliberately amplifying public tensions by seizing on divisive topics to energize his base, according to campaign aides and White House advisers. The president is following much the same strategy that he pursued in 2016 — inserting himself into the issues his supporters are already discussing, and using blunt us-against-them language without regard to nuance or political correctness…

“It’s part and parcel of his long-running effort to energize his base at the expense of those who were not for him before and who are not for him today,” said Whit Ayres, a Republican pollster. “Part of his appeal to his base is that he is famously and proudly not politically correct.”

While Trump’s campaign aides have proactively pushed his politically incorrect message with creative and at times tongue-in-cheek marketing, the president has caught some of his advisers off guard by crudely inflaming culture wars on heavier topics such as race, abortion and immigration.