Today, hard work remains atop the list, but the shares of Americans listing the other three values have fallen substantially, driven by changing priorities of people under age 50.
Some 61% in the new survey cited patriotism as very important to them, down 9 percentage points from 1998, while 50% cited religion, down 12 points. Some 43% placed a high value on having children, down 16 points from 1998.
Views varied sharply by age. Among people 55 and older, for example, nearly 80% said patriotism was very important, compared with 42% of those ages 18-38—the millennial generation and older members of Gen-Z. Two-thirds of the older group cited religion as very important, compared with fewer than one-third of the younger group.
“There’s an emerging America where issues like children, religion and patriotism are far less important. And in America, it’s the emerging generation that calls the shots about where the country is headed,” said Republican pollster Bill McInturff, who conducted the survey with Democratic pollster Jeff Horwitt.