This deliberate misinterpretation of American Factory was, in fact, amplification of the political design that, no doubt, was always part of Netflix’s game plan when it signed Barack and Michelle Obama jointly to an impresario contract. (The monetary figure remains undisclosed, but the timing of Netflix’s offer corresponded with the Obamas’ well-publicized $65 million publishing agreements, proof of the media industry’s enthusiastic support of the former White House occupants in their role as cultural influencers.)
The Netflix-Obama nexus is stranger and more significant than American Factory itself. Calling their curator unit “Higher Ground,” Netflix and the Obamas remind us of Michelle’s fraudulent 2016 campaign boast “When they go lower, we go higher.” What could be lower than an ex-president and his mate perpetuating a counter-offensive to the successive administration? Could Juan and Evita Perón, Nicolae and Elena Ceausescu have matched the divisiveness — or such wealth and potency — implicit in that lofty moniker? The Hollywood-Obama collusion was first apparent when Michelle made an Oscar telecast speech in 2013.