“This Friday the Soul Cycle and Equinox Fitness chairman is throwing a fundraising lunch for Donald Trump’s 2020 presidential campaign,” #GrabYourWallet founder Shannon Coulter tweeted on Wednesday.

“Tickets are $100,000 each. Adding to the list,” she added, referring to #GrabYourWallet’s influential list of brands for anti-Trump people to boycott.

Many people took to social media to criticize Ross and threaten to cut ties with the brands. The Advocate’s editor-in-chief, Zach Stafford, tweeted that “front desks are getting hit with numerous calls from people canceling memberships,” citing sources in Los Angeles Equinox locations.