Hormel first broached the idea two years ago in a hoax Facebook post. But this time, Hormel swears the product is real.

“True to the brand’s roots, SPAM® Pumpkin Spice combines deliciousness with creativity, allowing the latest variety to be incorporated into a number of dishes, from on-trend brunch recipes to an easy, pick me-up snack,” it said in an emailed statement.

Pumpkin Spice Spam piggybacks on the autumn tradition of brands’ dumping pumpkin spices into everything but actual pumpkins, which was ignited when Starbucks introduced its Pumpkin Spice Latte in 2003.