The brand label that stokes Trump’s fury: "Racist, racist, racist"

Being called a racist has infuriated Trump, gnawing at him in recent days as he lashes out — in tweets and in public comments — over the moniker, behavior his advisers and allies excuse as the natural reaction of anyone who does not consider himself a racist but is accused of being one…

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The president views the characterization largely through the lens of politics, said one close adviser, explaining that Trump feels the charges of racism are just another attempt to discredit him — not unlike, he believes, the more than a dozen women who have accused him of sexual misconduct or the Russia investigation…

Trump’s sensitivity about the racist sobriquet dates back decades. The Rev. Al Sharpton, a civil rights activist who has known Trump and tangled with him for many years, said the president has long understood that being called “the r-word” would damage his casino and hotel businesses and, now, his political standing.

“At one level, you’re super sensitive about the r-word, and on another level, you buy ads on the Central Park Five,” Sharpton said.

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